Kroger is making it easy for customers to fight hunger in Southwest Virginia in September, Hunger Action Month.

Kroger is partnering with Feeding America Southwest Virginia and the Great American Milk Drive to invite shoppers to Feed a Childhood by buying a $1, $3 or $5 milk voucher donation at checkout.  All donations collected will help local families get the milk they need.

“Milk is one of the most requested but least donated items at our food bank,” said Pamela Irvine, president & CEO of Feeding America Southwest Virginia. “On average, food banks provide the equivalent of less than one gallon of milk per person per year because many of us don’t consider donating milk since it is perishable.

“Milk provides nine essential nutrients, including 8 grams of high-quality protein in each eight-ounce serving,” Irvine added.

Now in its fourth year, Kroger’s annual Hunger Action partnership with The Great American Milk Drive delivers nutrient-rich milk to Feeding America Southwest Virginia.  Over the last three years, Kroger shoppers have donated more than 4 million servings of milk to children and families in need across the country.

“The fight against hunger is important to Kroger throughout the year, especially as kids head back to school,” said Allison McGee, corporate affairs manager for the Mid-Atlantic Division. “We’re pleased to provide our customers with an easy way to be part of the effort to deliver milk and its essential nutrients to kids and families right here in Southwest Virginia.”

The Great American Milk Drive has delivered more than 1 million gallons— 16 million servings— to food banks across the country.  To learn more or donate online, visit milklife.com/give. By entering your zip code, you can ensure that the milk is delivered to a local food bank in your community.