Kroger Mid-Atlantic announced last week that it will provide all hourly frontline grocery, supply chain, manufacturing and pharmacy associates with a Hero Bonus – a $2 premium above their standard base rate of pay, applied to hours worked March 29 through April 18. The premium will be disbursed weekly to ensure associates have access to additional cash.
The announcement follows and is in addition to Kroger’s previous commitment shared on March 21, which provided a one-time bonus to frontline associates, which pays out on April 3.
“We’re inspired by our associates who have been on the frontlines, working tirelessly to ensure our communities have access to fresh, affordable food and essentials during this time,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “Our associates truly are heroes, and the Hero Bonus is a way to thank not only existing associates, but the 500 who have joined the Kroger Mid-Atlantic team in the past two weeks.”
Associate and Customer Well-being and Safety
“Our stores are open and we’re here for our customers and communities when they need us most. The health and well-being of our associates, our customers and our communities is our top priority,” continued McGee.
To protect associates and customers and flatten the curve, Kroger Mid-Atlantic has taken several preventive steps, including:
Enhancing our daily sanitation practices, including cleaning commonly used areas more often like cashier stations, self-checkouts, credit card terminals, food service counters and shelves.
Permitting and working hard to procure protective masks and gloves for associates.
Installing plexiglass partitions at check lanes, and pharmacy and Starbucks registers across the enterprise.
Adding floor decals to promote physical distancing at check lanes and other counters.
Adjusting store operating hours to allow more time for associates to rest, clean and replenish inventory.
Continuing to expand pickup and delivery services and contactless payment solutions like Kroger Pay.
Additional Associate Support and Resources
In addition to the Hero Bonus and appreciation bonus, The Kroger Family of Companies is taking several additional actions to support associates during this extraordinary time, including:
Ensuring associates who are affected by COVID-19 – whether experiencing symptoms and self-isolating, diagnosed or placed in quarantine – can recover with the support of emergency paid leave.
Beginning next week, the Kroger Family of Companies is adding ExpressPay – a new benefit that allows most hourly associates to access some of their pay faster, putting money in their pockets sooner than usual.
Making $5 million available for those facing hardship, including lack of access to childcare and for those considered higher-risk, due to COVID-19 through the Kroger Family of Companies Helping Hands fund.
Offering an associate hotline to answer benefit questions quickly.
Providing access to mental health services and other benefits to support associates’ mental and physical well being during this stressful time.
Supporting associates by onboarding more than 30,600 new hires in the last two weeks, including workers from the hardest-hit sectors like restaurants, hotels and food service distributors.
Community Support and Uplift
The Kroger Family of Companies is also uplifting communities in a variety of ways during this unprecedented time, including:
The Kroger Co. Zero Hunger | Zero Waste Foundation is rapidly deploying more than $3 million in hunger-relief resources to communities disproportionately impacted by the coronavirus pandemic through its nonprofit partners, Feeding America and No Kid Hungry. The funding will not only support local food banks nationwide, but also fund initiatives that ensure children, whose schools may be closed, still have access to nutritious meals.
Making it easy for customers to support The Kroger Co. Zero Hunger | Zero Waste Foundation’s mission to create communities free of hunger and waste by choosing to roundup their purchases to the nearest dollar at every self-checkout lane or donate at ZeroHungerZeroWasteFoundation.org.
Donating food and funds to local food banks and hunger-relief efforts.
The Kroger Co. Foundation supported the American Red Cross Annual Disaster Giving Program and Disaster Responder Program at the $500,000 level for 2020, enabling the Red Cross to develop capacity, leaders and resources to provide relief.
